Just Move exists to help people reclaim their natural movement potential. We connect motivated movers with expert coaches, making quality movement education accessible to everyone.
“I was glued to screens. They called me names. El Caralibro. El Tubo. Memo en el pantallas. My advice? You are much more than all of that. You just need to move.”
Like many people, our founder Carlos spent years hunched over screens, disconnected from his body. Back pain, stiff shoulders, the inability to sit on the floor—these weren't just inconveniences, they were warning signs.
The turning point came when he couldn't play with his kids without getting winded. That's when he discovered that movement isn't just exercise—it's medicine. It's how humans are meant to exist.
But finding good movement education was hard. Gyms pushed machines. Apps pushed metrics. What was missing was human expertise—coaches who understood that a 45-year-old desk worker needs different guidance than a 25-year-old athlete.
Just Move was born from this gap. We built a platform that connects people with coaches who actually understand movement, not just exercise. Coaches who can see your limitations and build you a path forward.
We believe everyone deserves access to quality movement education, regardless of fitness level, age, or background.
We prioritize movements that improve your life—picking up your kids, climbing stairs, playing sports—over aesthetic goals.
Technology should connect people, not replace them. We use tech to amplify human expertise, not automate it away.
Small consistent improvements beat dramatic transformations. We celebrate every step forward.
Just Move is the consumer face of The Human Movement Platform—a broader initiative to preserve and share human movement knowledge. We believe the expertise of great coaches shouldn't disappear when they retire. It should be captured, organized, and made accessible to everyone.
Learn about HMPWe're a small team of movement enthusiasts, engineers, and designers who believe technology should serve human connection, not replace it.
Founder
Engineering
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Movement
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Join thousands of people reclaiming their movement potential.